Meet your future business partner
DayMade exists to support founders who've outgrown doing everything alone, but still want to stay deeply connected to their business.
Small businesses deserve better support
Most founders are told to "delegate" without being given real support. They're handed tools, templates, or junior help and still feel like the bottleneck.
DayMade was built to be different: strategic, thoughtful, and genuinely supportive. Growth should feel like progress, not pressure.
"Structure doesn't limit creativity. It protects it."
How DayMade came to be
Hi, I’m Dayna!
FOUNDER + YOUR STRATEGIC PARTNER
My career in PR, marketing, and brand agencies showed me a frustrating pattern: every growing business struggled with the same thing. Talented founders were stretched impossibly thin, buried under tasks that pulled them away from the work they actually loved.
The breaking point came when planning maternity leave with my son. I documented every process obsessively, terrified the work would fall apart without me. That's when I realized: if I couldn't step away from my own business without it collapsing, something was fundamentally broken.
DayMade exists because founders deserve better than choosing between their business and their life. Small businesses are the soul of our communities, and the people building them shouldn't have to sacrifice everything to sustain them.
We're not an agency.
We're the partner behind your business.
OUR APPROACH IS ROOTED IN HOSPITALITY
Like the best hospitality, we anticipate needs before they're asked and deliver with attention to detail and care.
This is why our clients stay.
Strategy and execution live together here.
We support you with both the thinking and the doing.
You're not handed off to a junior team.
You’re not handed off. You work directly with me, and I’m invested in your success.
We work at a pace that protects quality and you.
Sustainable businesses grow from genuine passion. We protect that original spark so it can fuel your work for years to come.
What we believe in.
EVERYTHING WE DO IS GUIDED BY FIVE CORE VALUES:
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People First, Objectives Second
We partner with founders who treat employees, customers, and communities like valued people above business goals.
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Self Expression Through Transparent Interactions
Small businesses aren't boring. We celebrate founders who honor their unique voice and vision, and we match your authenticity through open, honest communication.
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Sustaining Your Spark
It's easy to lose the heart of entrepreneurship when you're overworked and overwhelmed. We protect that original spark so it can fuel your work for years to come.
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Growth Through Collaboration
The best results come when ideas flow freely in both directions. We honor your vision while bringing our expertise, creating impact built to last.
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Community-Focused, Forever
Small businesses are the center of our communities. We measure our success by the joy you feel in your business, not just the results we deliver.
One partner. A trusted bench of creatives behind her.
I lead your strategy, creative direction and every conversation with have. Part of running a tight ship is knowing when a specialist makes the work better, so behind the scenes, a small bench of longtime collaborators supports production under my direction. Same faces, every time. No revolving door, no handoffs, and never a relationship you have to manage besides ours.
Dayna
FOUNDER
Dayna is the strategic brain and calm center behind every DayMade partnership. She works directly with clients to guide all strategy, creative direction, and business operations, ensuring your marketing, operations, and systems work together seamlessly. She's your strategic thought partner, making sure everything reflects the calm, clarity, and care you deserve.
Dayna’s Tip: Define success on your own terms, then build boundaries that protect what matters most.
Fran
COPYWRITER
Supports content creation and storytelling across client brands, under Dayna’s creative direction. With years of copywriting and social media experience, Fran believes social media at its best is about connection and creating community.
Fran's Tip: Put your phone down, go for a walk, touch some grass. You'll come back refreshed and more creative.
Macy
DESIGNER
Brings visual identities to life across brand assets and marketing working from Dayna’s strategy and your brand’s direction. Design excites Macy because it blends problem solving with storytelling, creating visual identities that highlight a business's unique character while feeling thoughtful and full of personality.
Macy's Tip: Lean into your brand's quirks! The details that feel personal and original are what your audience will connect with and what make your brand truly unforgettable.
Steph
TECH SPECIALIST
She builds the systems Dayna scopes and leads, ensuring you have solid and reliable infrastructure.
Steph’s Tip: Create little systems (in both personal and business) to make your life easier whenever you can. Your future self will thank you!
If this resonates, let’s talk
Every engagement starts with a conversation. We'll talk through what you're navigating and see whether partnership makes sense.