Meet your future business partner

DayMade exists to support founders who've outgrown doing everything alone, but still want to stay deeply connected to their business.

Small businesses deserve better support

Most founders are told to "delegate" without being given real support. They're handed tools, templates, or junior help and still feel like the bottleneck.

DayMade was built to be different: strategic, thoughtful, and genuinely supportive. Growth should feel like progress, not pressure.

Two women sitting in beach chairs with the New Yorker on their heads

"Structure doesn't limit creativity — it protects it."

How DayMade came to be

Hi, I’m Dayna!

FOUNDER + STUDIO DIRECTOR

My career in PR, marketing, and brand agencies showed me a frustrating pattern: every growing business struggled with the same thing. Talented founders were stretched impossibly thin, buried under tasks that pulled them away from the work they actually loved.

The breaking point came when planning maternity leave with my son. I documented every process obsessively, terrified the work would fall apart without me. That's when I realized: if I couldn't step away from my own business without it collapsing, something was fundamentally broken.

DayMade exists because founders deserve better than choosing between their business and their life. Small businesses are the soul of our communities, and the people building them shouldn't have to sacrifice everything to sustain them.

Woman sitting in yellow dress on orange couch

We're not an agency.
We're your business concierge.

OUR APPROACH IS ROOTED IN HOSPITALITY

Like a good concierge, we anticipate needs before they're asked and deliver with attention to detail and care.

White bed framed by white flowing curtains

This is why our clients stay.

Strategy and execution live together here.

We support you with both the thinking and the doing.

You're not handed off to a junior team.

You work directly with people who understand your business and are invested in your success.

We work at a pace that protects quality and you.

Sustainable businesses grow from genuine passion. We protect that original spark so it can fuel your work for years to come.

What we believe in.

EVERYTHING WE DO IS GUIDED BY FIVE CORE VALUES:

People First, Objectives Second

We partner with founders who treat employees, customers, and communities like valued people above business goals.
Self Expression Through Transparent Interactions

Small businesses aren't boring. We celebrate founders who honor their unique voice and vision, and we match your authenticity through open, honest communication.
Sustaining Your Spark

It's easy to lose the heart of entrepreneurship when you're overworked and overwhelmed. We protect that original spark so it can fuel your work for years to come.
Growth Through Collaboration

The best results come when ideas flow freely in both directions. We honor your vision while bringing our expertise, creating impact built to last.
Community-Focused, Forever

Small businesses are the center of our communities. We measure our success by the joy you feel in your business, not just the results we deliver.

A small, trusted team behind the scenes

You'll work with the same small team of trusted collaborators consistently. No revolving door of contractors. No explaining yourself over and over.

Woman smiling wearing a blue shirt holding a green coffee mug

Dayna

FOUNDER + STUDIO DIRECTOR

Dayna is the strategic brain and calm center behind every DayMade partnership. She works directly with clients to guide all strategy, creative direction, and business operations, ensuring your marketing, operations, and systems work together seamlessly. She's your strategic thought partner, making sure everything reflects the calm, clarity, and care you deserve.

Dayna’s Tip: Define success on your own terms, then build boundaries that protect what matters most.

Woman smiling at camera wearing a black shirt and long earrings

Fran

COPYWRITER

Leads content creation and storytelling across client brands. With years of copywriting and social media experience, Fran believes social media at its best is about connection and creating community.

Fran's Tip: Put your phone down, go for a walk, touch some grass. You'll come back refreshed and more creative.

Woman wearing a bright yellow shirt and braids

Kai

CLIENT CONCIERGE + MARKETING ASSISTANT

Keeps DayMade running smoothly behind the scenes. She supports our client experience and assists with all things marketing and admin for our team, so nothing falls through the cracks.

Kai’s Tip: Create something with heart, it always makes a difference.

Woman smiling at camera wearing a soft brown shirt

Macy

DESIGNER

Brings visual identities to life across brand assets and marketing. Design excites Macy because it blends problem solving with storytelling, creating visual identities that highlight a business's unique character while feeling thoughtful and full of personality.

Macy's Tip: Lean into your brand's quirks! The details that feel personal and original are what your audience will connect with and what make your brand truly unforgettable.

Steph

TECH VA

Handles the tech, operations and backend work that keeps businesses running smoothly behind the scenes. She implements the strategy and ensures you have solid and reliable systems, so that you have more space to create and service.

Steph’s Tip: Create little systems (in both personal and business) to make your life easier whenever you can. Your future self will thank you!